14 golden rules to evaluate any company

SMART PEOPLE

INVESTS SMARTLY

KNOWLEDGABLE PEOPLE

INVESTS FOOLISHLY

1) Behind every stock there is a company and you should always find out what it is

doing. If you can describe about the company in just 500 words your have done your

job.

2) You should place confidence in what you own and why you own rather than making

hue & cry that it should have gone up.

3) Having gone through few income statement and balance sheet you should find that

they only speaks something available in the market but you should always try to find

flaws in those reports. You should never invest without understanding the finance of

the company.

4) You should invest in the things you understand

5) Investing without a research is just like playing a blind game; you should avoid

playing blind games.

6) You should study facts, annual reports, financial conditions, value the company future

outlook and then make a decision.

7) You should apply relatively simple methods and trust the company on the basis of

value and never on the popularity.

8) You should keep away for the bells to ring i.e. to signal you about the end of recession

or the beginning of the bull run market because bells never go off. Therefore you

should avoid forecasting recession, interest rates, inflation etc.

9) You should study for opportunities that have not yet been discovered by the market or

companies that are “Off the Radar Scope”.

10) If fundamentals are not strong for the companies you should avoid altogether and

should wait for the better opportunities

11) You should always feel that bad management will never give good return in good

times but good management will fell the gaps when better times arrives.

12) You should always think differently for different company.

13) You should always believe that success comes by hard work, patience, persistence,

flexibility, willingness to do research and equal willingness to admit to mistakes and

ability to ignore general panic.

14) You should consider that these eight steps of success would grow your livelihood.